Course

Effective Use of Social Media and Electronic Communications
The 211 on Social Media 101 to Avoid a Communications 911

Confused about social media, which platforms are right for your county, how to find time to manage it, what to post? In this high-energy, fast-moving workshop, former Sacramento County communicator-turned-social-media-specialist Kerry Shearer will help you understand what to focus on, how to implement it, and ways to quickly create compelling content using the latest photo, audio and video techniques! He’ll give you updates on current popular social media sites and upcoming platforms to watch, while giving you concrete tips, tools, apps, and hands-on interaction in an engaging way that will help you become a social media Ninja (or at least have a lot more confidence!). Kerry’s background as a public information officer, broadcaster, and social media guru means he can help even those who don’t consider themselves to be social media- or tech-savvy to come away from the class with newly developed knowledge, skills and techniques to begin implementing immediately. This will be valuable whether you’re a social media newbie or a seasoned practitioner.

8/11/16 – Sacramento

12/16/16 – Merced

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