Confused about social media, which platforms are right for your county, how to find time to manage it, and what to post? In this high-energy, fast-moving workshop, former Sacramento County communicator-turned-social-media-specialist Kerry Shearer will help you understand what to focus on, how to implement it, and ways to quickly create compelling content using the latest photo, audio and video techniques! He’ll give you updates on which social media sites to focus on and upcoming platforms to watch, while giving you concrete tips, tools, apps, and hands-on interaction in an engaging way that will help you become a social media Ninja (or at least have a lot more confidence!). Kerry’s background as a public information officer, broadcaster, emergency communications trainer and social media guru means that he can help even those who don’t consider themselves to be social media- or tech-savvy to come away from the workshop with newly developed knowledge, skills and techniques to begin implementing immediately! This workshop will be valuable whether you’re a social media newbie or a seasoned practitioner. (Note: Please bring your smartphone or tablet, fully charged).

Instructor: Kerry Shearer is the former Sacramento County Public Information Officer and now a consultant and teacher specializing in social media.