Storytelling and Other Leadership Practices in the Art of Persuasion
Storytelling is one of leadership's most powerful skills

Persuasion has been identified as an attempt to evoke a voluntary change in the attitude or behavior of another person.  Effective leaders are able to tell stories that speak to others and markedly influence their behaviors. Through hands-on activities the class explores elements of story-telling and how to construct and use stories in the practice of leadership. Participants examine case studies and experiences to develop their own stories. Other practices examined include metaphors, humor, reciprocation, contrast and conformity.  These tools are placed in the context of enhancing the transaction between leader and follower and authentically hearing the needs of listeners.

Instructor:  Bill Chiat is Dean of the CSAC Institute and has been a practitioner of leadership (and storytelling) for 35 years.

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