This week, First 5 California launched a new campaign, Raise CA Strong, which aims
to build support for greater access to affordable childcare for
all California families. The launch of the Raise CA Strong comes
at the same time as the release of First 5 California’s new
report, “The Childcare
Crisis in California & 5 Pathways for Change.”
The report, which was informed by a series of surveys, polling
responses, and in-depth interviews with parents, caregivers, and
business owners, identifies five areas of tension and potential
pathways for change in the current childcare landscape:
Affordability, Access, Stability, Quality Programs, and Economic
Impact.
The new campaign also includes a comprehensive
communications toolkit for childcare stakeholders. With the
new Raise CA Strong campaign, First 5 California seeks to
catalyze systemic change and empower stakeholders within the
early childhood education system to become a champion for
increasing access to affordable, quality child care.
