Video Highlights County Role in California’s Mental Health Movement
December 22, 2016
Counties have led the efforts in prevention and early intervention programs that change attitudes and behaviors towards mental illness and mental health since 2011 through an innovative Joint Powers Authority, the California Mental Health Services Authority (CalMHSA).
CalMHSA, by pooling county Mental Health Services Act funding, has created an award-winning statewide social marketing campaign, Each Mind Matters: California’s Mental Health Movement. The campaign was developed to raise mental health awareness, reduce stigma, and prevent suicide. Innovative programs include the Know the Signs media effort, the Walk In Our Shoes anti-stigma campaign, and Directing Change.
Learn more about CalMHSA’s programs by watching this video.
According to recent statewide evaluations conducted by the RAND Corporation, exposure to these initiatives over the past five years has resulted in Californians reporting higher levels of mental health awareness and intervention efficacy, including:
- 3.8 million Californians recognized the Each Mind Matters lime green awareness ribbon
- 1.6 million people initiated a conversation about mental health after recognizing the awareness ribbon
- 15.4 percent more Californians exposed to Each Mind Matters turn to help for mental health challenges
The success of California’s mental health movement lies in collaboration between counties across the state. Programs such as the ones above also help contribute to the state’s economic well-being, with research finding that for each $1 invested in prevention and early intervention programs, $1,251 is returned to society in higher wages and social costs
Through innovative mental health prevention and early intervention programs, CalMHSA and its county partners are leading the conversation surrounding mental health awareness, stigma reduction, and suicide prevention in California.