Innovation Summit
Navigating the Clouds of Social Media and Retirement
8:30 — 11:30 am
Tuesday, Nov. 30
Part 1 — Communicating for Today
Confused about social media, which platforms are right for your county, how to find time to manage it, and what to post? In this high-energy, fast-moving workshop, former Sacramento County communicator-turned-social-media-specialist Kerry Shearer, along with a seasoned panel of experts, will help you understand what to focus on, how to implement it, and ways to quickly create compelling content using the latest photo, audio and video techniques! You will hear insights on which social media sites to focus on and upcoming platforms to watch, while giving you concrete tips, tools, apps, and hands-on interaction in an engaging way that will help your social media confidence!
Part 2 — Planning for Tomorrow
Up to 65% of Americans are at risk of not having enough money to retire. With inflation and medical costs it is estimated that you may need up to 126% of your salary to retire. Helping your employees plan for retirement in a financially sound manner has become a challenge for employers in every sector. This session will focus on innovative retirement planning strategies to help you and your employees be prepared for a fiscally responsible future.