The state is rolling out a multi-million dollar statewide “Let’s
Get to ImmUnity” campaign to address the questions and concerns
with COVID-19 vaccinations within the Black and African American
communities.
In addition to traditional radio, print, social media, TV and
billboard advertisements, the campaign aims to connect with the
Black and African American community by taking a listening-first
approach to understand their unique concerns, partnering with
trusted Black and African American leaders, and using culturally
resonant content.
