CSAC Bulletin Article

State Mounts Special COVID-19 Outreach Campaign 

April 15, 2021

The state is rolling out a multi-million dollar statewide “Let’s Get to ImmUnity” campaign to address the questions and concerns with COVID-19 vaccinations within the Black and African American communities. 

In addition to traditional radio, print, social media, TV and billboard advertisements, the campaign aims to connect with the Black and African American community by taking a listening-first approach to understand their unique concerns, partnering with trusted Black and African American leaders, and using culturally resonant content.

Visit the CDPH “Let’s Get to Immunity” page for more information. 

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